Our history and heritage

Since its birth, Jumex became one of the most popular and established brands in Mexico, as well as with the Hispanic community in the United States.

1961

The birth of
a great company

Founded on April 27th, 1961 with only twenty employees, we started extracting juices and producing nectars.

Out first finished product was a 350ml can of apple juice with no lithography, labeled with the Frugo logo.

1974

Jumex: the drink of
the future

With advent of the moon landing, we changed our brand identity and started using the slogan “Jumex, the drink of the future”, represented by a doll sitting on a juice can flying into space.

1979

A cutting-edge technology
company

Our Jumex factory acquiring an evaporating machine, marked a major technological breakthrough for Jumex in the preservation of perishable products.







1979

The Jumex tree and
squirrel are born

This new image gave a more “natural feel”to the brand’s image and packaging. At first it was only a campaign character, and little by little it became an icon of the brand that everyone now recognizes and loves.

1982

Jumex arrives
in the United States

Twenty one years later after being founded, we took a huge step towards becoming a global brand and started exporting our products to the United States.

1984

The glass container is here

We launched the new 1L glass bottle presentation featuring apple, grape, orange, grapefruit and tomato juices and nectars. Five years later, the 250ml bottle was presented.

1990

Introduction of the Jumex Tetra brik

The 1990s represent a series of ambitious milestones and achievements for Jumex. First, launching the 1L Tetra Brik in 1990, and four years later, replacing and redesigning our most iconic can, changing it from its original 350ml presentation to an innovative 335ml..

2007

The bottle can is launched

Jumex’s futuristic vision of giving the consumer the best packaging continues by being the first to launch the “bottle can”, the best of two worlds.

Today

Forward-looking innovation

Jumex is always looking to be the best by constantly developing products that are a reference in terms of quality and innovation.

Our history and heritage

Since its birth, Jumex became one of the most popular and established brands in Mexico, as well as with the Hispanic community in the United States.

The birth of a great company

Founded on April 27th, 1961 with only twenty employees, we started extracting juices and producing nectars.

Out first finished product was a 350ml can of apple juice with no lithography, labeled with the Frugo logo.

Jumex: the drink of the future

With advent of the moon landing, we changed our brand identity and started using the slogan “Jumex, the drink of the future”, represented by a doll sitting on a juice can flying into space.

A cutting-edge technologycompany

Our Jumex factory acquiring an evaporating machine, marked a major technological breakthrough for Jumex in the preservation of perishable products.

The Jumex tree and squirrel are born

This new image gave a more “natural feel” to the brand’s image and packaging. At first it was only a campaign character, and little by little it became an icon of the brand that everyone now recognizes and loves.

Jumex arrives in the United States

Twenty one years later after being founded, we took a huge step towards becoming a global brand and started exporting our products to the United States.

The glass container is here

We launched the new 1L glass bottle presentation featuring apple, grape, orange, grapefruit and tomato juices and nectars. Five years later, the 250ml bottle was presented.

Introduction of the Jumex Tetra brik

The 1990s represent a series of ambitious milestones and achievements for Jumex. First, launching the 1L Tetra Brik in 1990, and four years later, replacing and redesigning our most iconic can, changing it from its original 350ml presentation to an innovative 335ml.

The bottle can is launched

Jumex’s futuristic vision of giving the consumer the best packaging continues by being the first to launch the “bottle can”, the best of two worlds.

Forward-looking innovation

Jumex is always looking to be the best by constantly developing products that are areference in terms of quality and innovation.