Our history and heritage
Since its birth, Jumex became one of the most popular and established brands in Mexico, as well as with the Hispanic community in the United States.
1961
The birth of
a great company
Founded on April 27th, 1961 with only twenty employees, we started extracting juices and producing nectars. Out first finished product was a 350ml can of apple juice with no lithography, labeled with the Frugo logo.
1974
Jumex: the drink of
the future
With advent of the moon landing, we changed our brand identity and started using the slogan “Jumex, the drink of the future”, represented by a doll sitting on a juice can flying into space.
1979
A cutting-edge technology
company
Our Jumex factory acquiring an evaporating machine, marked a major technological breakthrough for Jumex in the preservation of perishable products.
1979
The Jumex tree and
squirrel are born
This new image gave a more “natural feel”to the brand’s image and packaging. At first it was only a campaign character, and little by little it became an icon of the brand that everyone now recognizes and loves.
1982
Jumex arrives
in the United States
Twenty one years later after being founded, we took a huge step towards becoming a global brand and started exporting our products to the United States.
1984
The glass container is here
We launched the new 1L glass bottle presentation featuring apple, grape, orange, grapefruit and tomato juices and nectars. Five years later, the 250ml bottle was presented.
1990
Introduction of the Jumex Tetra brik
The 1990s represent a series of ambitious milestones and achievements for Jumex. First, launching the 1L Tetra Brik in 1990, and four years later, replacing and redesigning our most iconic can, changing it from its original 350ml presentation to an innovative 335ml..
2007
The bottle can is launched
Jumex’s futuristic vision of giving the consumer the best packaging continues by being the first to launch the “bottle can”, the best of two worlds.
Today
Forward-looking innovation
Jumex is always looking to be the best by constantly developing products that are a reference in terms of quality and innovation.
Our history and heritage
Since its birth, Jumex became one of the most popular and established brands in Mexico, as well as with the Hispanic community in the United States.
The birth of a great company
Founded on April 27th, 1961 with only twenty employees, we started extracting juices and producing nectars.
Out first finished product was a 350ml can of apple juice with no lithography, labeled with the Frugo logo.
Jumex: the drink of the future
With advent of the moon landing, we changed our brand identity and started using the slogan “Jumex, the drink of the future”, represented by a doll sitting on a juice can flying into space.
A cutting-edge technologycompany
Our Jumex factory acquiring an evaporating machine, marked a major technological breakthrough for Jumex in the preservation of perishable products.
The Jumex tree and squirrel are born
This new image gave a more “natural feel” to the brand’s image and packaging. At first it was only a campaign character, and little by little it became an icon of the brand that everyone now recognizes and loves.
Jumex arrives in the United States
Twenty one years later after being founded, we took a huge step towards becoming a global brand and started exporting our products to the United States.
The glass container is here
We launched the new 1L glass bottle presentation featuring apple, grape, orange, grapefruit and tomato juices and nectars. Five years later, the 250ml bottle was presented.
Introduction of the Jumex Tetra brik
The 1990s represent a series of ambitious milestones and achievements for Jumex. First, launching the 1L Tetra Brik in 1990, and four years later, replacing and redesigning our most iconic can, changing it from its original 350ml presentation to an innovative 335ml.
The bottle can is launched
Jumex’s futuristic vision of giving the consumer the best packaging continues by being the first to launch the “bottle can”, the best of two worlds.
Forward-looking innovation
Jumex is always looking to be the best by constantly developing products that are areference in terms of quality and innovation.